The brand marketer’s guide to 2021Ahh, marketing predictions. If there’s one thing that never changes within marketing, it would be our obsession with predicting tomorrow’s…Jan 25, 2021Jan 25, 2021
How creative automation tools elevate marketing personalizationI’ve recently bought a deodorant from an online store I had never used before. Though I don’t remember doing this, I must have checked the…Jan 12, 2021Jan 12, 2021
Automation isn’t threatening creativity; it’s enabling it. Here’s why.Whether you’re a creative professional or you just work with them, chances are you’re all-too-familiar with these common “creative”…Jan 11, 2021Jan 11, 2021
Creativity and scaling content creation in the age of automationHere’s how you can harness tech to maximize the impact of creative and automation in 2021 and beyond.Jan 8, 2021Jan 8, 2021
You’ve heard of shadow IT, but have you heard of shadow creative?Have you ever heard a corporate horror story?Jan 6, 2021Jan 6, 2021
The myth of originality — Alain Sylvain | Sylvain LabsHear from Alain Sylvain of Slyvain Labs who presented “The Myth of Originality” at Studio OnBrand, Europe’s leading branding conference…Nov 11, 2020Nov 11, 2020
5 ways to help your team be more creativeWith an ever-increasing focus on the science of marketing-including performance marketing, advanced analytics, and marketing AI-it can be…Oct 28, 2020Oct 28, 2020
How to become a black belt in video marketing strategyAudiences are almost 10 times more likely to engage with video content than blogs or related social posts. This creates a huge opportunity…Sep 30, 2020Sep 30, 2020
How Sunsweet Growers increased impressions by 18% and lowered CPI by 15%We recently sat down with Stephanie Harralson, Director of Marketing for North America at Sunsweet Growers to hear more about their DAM…Sep 23, 2020Sep 23, 2020
7 steps to build a DAM taxonomy with a card sorting exerciseBasically, you’re going to go in a room with your colleagues and hash this DAM taxonomy thing out. It’s as logical as sorting legos into…Sep 16, 2020Sep 16, 2020
