I’ve recently bought a deodorant from an online store I had never used before. Though I don’t remember doing this, I must have checked the price of my favorite cologne before leaving that website. I am now gifted every day with targeted ads on my smartphone apps sponsoring that very…

Whether you’re a creative professional or you just work with them, chances are you’re all-too-familiar with these common “creative” requests: “Hey, can you update this email banner with the new logo..?” “Can you recreate this product launch promo ad for each of our regional markets? Yeah, all 12 of them.” …

Here’s how you can harness tech to maximize the impact of creative and automation in 2021 and beyond. Last year wasn’t exactly packed with all good news, but there is some good news for us creative types. For the second consecutive year, creativity is the most in-demand soft skill, according to LinkedIn Learning’s annual Workplace Learning Report. Each year, the report highlights data from more than 660 million…

Have you ever heard a corporate horror story? Maybe the one about the company whose employees-single-handedly and unbeknownst to their IT department-started using a free file sharing tool? They only wanted to streamline cross-team communication, but they (not so) soon realized they had been placing their financial statements in a…

The myth of originality - Alain Sylvain | Sylvain Labs In a culture obsessed with innovation and independence, the fear of being unoriginal is real. No one wants to be a…video.onbrand.me Hear from Alain Sylvain of Slyvain Labs who presented “The Myth of Originality” at Studio OnBrand, Europe’s leading branding conference this year: Hi, my name is Alain Sylvain, Founder and CEO of Sylvain Labs. I’m here today, OnBrand 2020, to talk about the myth of originality, how everything is derivative…

With an ever-increasing focus on the science of marketing-including performance marketing, advanced analytics, and marketing AI-it can be easy to forget about the more artsy side of the equation. The very best advertising is art, or, at the very least, artful. It has a distinct voice and point of view…

Audiences are almost 10 times more likely to engage with video content than blogs or related social posts. This creates a huge opportunity for digital marketers to use video as a way to reach new and existing audiences more effectively. …

We recently sat down with Stephanie Harralson, Director of Marketing for North America at Sunsweet Growers to hear more about their DAM (digital asset management) story. Sunsweet Growers uses their DAM platform to help launch product & campaign initiatives and to unify marketing messaging across markets. One of the most…

Basically, you’re going to go in a room with your colleagues and hash this DAM taxonomy thing out. It’s as logical as sorting legos into shapes, sizes, and colors, but you’re doing it with your business terminology. Your “legos” are photographs, documents, videos, design files, notes, and more. …