How Sunsweet Growers increased impressions by 18% and lowered CPI by 15%

We recently sat down with Stephanie Harralson, Director of Marketing for North America at Sunsweet Growers to hear more about their DAM (digital asset management) story. Sunsweet Growers uses their DAM platform to help launch product & campaign initiatives and to unify marketing messaging across markets.

One of the most significant findings from their DAM story is the sheer reduction in manual tasks (hours spent managing agency creative, monitoring which assets are being used, etc) which allowed them to focus more on the fun stuff — the strategy behind the creative and the content, which, quite frankly, is what most of us would rather be doing these days!

As a result of unifying their brand under one digital roof, they increased impressions by 18% and lowered their CPI (cost per impression) by 15%!

Read on to dive into digital asset management and marketing strategy with Stephanie Harralson, Director of Marketing for North America at Sunsweet Growers.

If you’d prefer to watch the full webinar tune-in to the on-demand recording of the presentation. You can also listen to their DAM story here:

https://anchor.fm/bynder/episodes/Sunsweet-Growers-talks-DAM-and-marketing-strategy-with-Bynder-ei3m0q

Unification of brand and marketing activities across markets with digital asset management (DAM)

Drivers of transformation

Launch of Bynder

Launching campaigns with Bynder

Marketing results in year 1

Growing DAM adoption

Takeaways and learnings from using Bynder to launch campaigns

Want to share your DAM story, best practices and results with the world? Drop us a line!

Originally published at https://www.bynder.com.

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