Using DAM for digital preservation and nostalgia marketing

Nostalgia marketing

Toys R Us take advantage of some vintage campaigns

M&M’s create a sequel to a classic Christmas ad 21 years later

Curate that content

Digital preservation

  • Apply metadata as close to the time of file creation as possible
  • Standardize metadata in your DAM system so that assets can be preserved and shared across systems (interoperability)
  • Enrich archival digital assets with robust and accurate metadata for easier findability

An investment for the future

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